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6May/101

Selling Gold? Know What You’re Selling and Who You’re Selling To!

As more people decide to sell their broken or unwanted gold jewelry in order to raise fast cash in these cash-strapped times, very few sellers have any real idea about the items they send-in to Internet buyers are actually worth. That doesn’t have to be the case. Nevertheless, selling gold items to Internet buyers can be risky, since the number of buyers—and scams—have increased with the price of gold.

Understand How Your Gold is Valued

Let’s say that you have a gold chain that you don’t wear much anymore and want to sell it for much-needed cash while the price is at record highs. The odds are that this chain is worth a lot more (in gold value) than it was when you bought it. However, you probably don’t know just how much that value is, a fact that unethical buyers and out-and-out scammers know well. This gives them an opportunity to take advantage of you by minimizing the cash you receive from them.

As an example, let’s say that this chain weighs 20 grams. Gold is priced by the Troy Ounce, where 1 Troy Ounce contains 20 Pennyweights (DWT). Since there are 1.555 grams per Pennyweight, your gold chain contains 12.86  DWT of gold.

At today’s spot market price of gold, $1,196.00/Ounce (20 DWT), you can now determine value by dividing 1,196 by 20 which tells you that each Pennyweight of gold in your chain is now worth $59.80. Your necklace of 20 grams contains 12.86 DWT. Its value, therefore is 12.86 X 59.80 =$775.00.

There is just one thing about this. It all depends upon the K (Karat) weight of the gold in the necklace. If it is marked 24K or 28K, that means 100% gold so the value shown above of $775.00 is what it’s worth. However, if it is marked 18K, for example, it only contains 75% pure gold and is therefore worth just $581.25.  If it is marked 14K, it has just 58.33% pure gold and will be worth somewhat less.

This is the process an Internet buyer uses to determine what each item you send in is actually worth based upon assay and the current spot market price at that time. The final figure after assaying each piece and adding the figures together represents 100% of the actual value of everything that you sent. However, the buyer is running a business, so he has to deduct a reasonable amount for his overhead plus a small profit for the company.

Unethical buyers, counting upon the fact that you probably have no idea what your items are worth, may send you just 15 to 25% of actual value or, in the example of the 24K chain above, just $116.25 to $193.75. This isn’t a fair payout because the buyer is retaining the greatest portion of your property’s actual current value!

Your Best Defense is Knowledge About Your Property’s Value

In the event that all these calculations seem too complicated to deal with, there is another way. Take your items to a local jewelry store and ask him to give you a rough idea what your gold items are worth at the current spot market price for gold. He may charge you a few bucks for doing it, but in the long run you will know if an Internet buyer is ripping you off. You should receive at least 60-75% of the actual gold value from an ethical buyer after he subtracts his overhead costs and a small profit from your item’s total value.

Also, you should remember that any diamonds mounted in your jewelry also have value and should either be appraised and included in your payout, or removed and returned to you.

Perhaps most important, always investigate any buyer you are planning to sell to for the first time with the BBB (Better Business Bureau) and Internet complaint sites. If the company you are considering has a lot of ‘unresolved complaints’ from unhappy sellers, look elsewhere. This will also help you avoid out-and-out scams designed to steal your items and claim that they never arrived.

Here’s what a typical ‘unresolved complaint’ will look like:

I SENT MY PACKAGE OUT ON 2/15/2010. AFTER WEEKS OF GETTING THE SAME MESSAGE "PACKAGE NOT RECEIVED", I DECIDED TO CONTACT THE OFFICE.  I WAS TOLD THAT MY PACKAGE WAS LOST IN THE MAIL; THAT I SHOULD BE RECEIVING AN INSURANCE CLAIM FORM AND THAT I WILL BE REIMBURSED UP TO $100. I KNOW THE STUFF I SENT-IN WAS WORTH MUCH MORE THAN $100. HOW CAN A COMPANY LIKE THIS BE ALLOWED TO KEEP DOING BUSINESS AFTER SO MANY COMPLAINTS? I WOULD RATHER NOT GET THE $100 AND FOLLOW THIS THRU TO THE END. IT IS REALLY UNFORTUNATE THAT COMPANIES CAN TAKE ADVANTAGE OF CUSTOMERS AND GET AWAY WITH IT. I PERSONALLY WILL BE TAKING ADDITIONAL STEPS TO TRY TO EXPOSE THIS COMPANY TO THE PUBLIC. I GOT TWO DIFFERENT PHONE CALLS FROM MANAGERS TO SUPERVISORS, AND THEY ALL SAID THE SAME THING.

DO NOT TRUST THIS COMPANY!  YOU WILL NEVER SEE YOUR JEWELRY AGAIN, MUCH LESS A CHECK. (Company’s name has been deleted for this example).

Don’t allow yourself to be in this position. Read good advice on websites such as Cash for Gold Complaints; always check-out an unknown Internet buyer with the BBB at http://BBB.com and, if possible, know what the actual value of your gold property should be. To quote two old adages, “Better safe than sorry!” and “An ounce of prevention is worth a pound of cure!”

29Apr/100

Metal Detectors, Other Tools, Are Being Used to Find Gold!

Los Angeles, CA – With the market price for gold at record high prices, people are using interesting methods to find gold in areas that produced significant gold for prospectors during the 49ers gold rush—and succeeding.

This was amply demonstrated when Cash for Gold Co opened two new SECUREPAK™ mailing envelopes last week.

According to Joe Montes, president, “When we open a seller’s property, we expect to find jewelry, coins and occasionally some small ingots. We have even received small vials containing gold flakes. However, when we opened two SECUREPAK’s from a seller in northern California last week, we discovered a small plastic bag containing nearly two ounces of small to medium-sized gold nuggets. This was so unusual that we contacted the seller to ask where they came from.

While this seller wouldn’t be specific about the location, he did tell us that most of these nuggets were found over the past eighteen months by prospecting with a metal detector in and around gold-bearing streams that had produced sizeable finds in the late 1800s. Others were taken from deep cracks in rocks along stream beds where they were trapped when the streams were at flood stages. He added that this collection of finds represented many hours afield and that he hated to sell his collection but needed the cash badly to prevent his mortgage from being foreclosed.”

Sounds to us like an interesting hobby that can really pay dividends!”

Cash for Gold Co buys gold of any kind, even raw gold flakes and nuggets straight from Mother Nature. It makes no difference to the company what form the gold is in or how old it is or where it originated. It all goes through the same process when received. It is assayed for purity and the price determined based on the spot market price at the time of receipt. The company buys rings, chains, watches, coins, ingots, scrap gold and yes, even nuggets and flakes mined by modern-day recreational prospectors.

Cash for Gold Co is a leading Internet buyer of precious metals including gold, platinum and silver. The company pays ‘the highest-possible percentage of actual value of a seller’s property’ and guarantees 100% customer satisfaction.

Upon request, Cash for Gold Co sends sellers a SECUREPAK mailing envelope that is pre-insured for up to $1,000 to provide sellers with maximum safety and security while their property is in transit. Even the mailing costs are pre-paid. Sellers can request a FREE SECUREPAK by going to the company’s website at: http://www.cashforgoldco.com and filling out a request form. The website also has a wealth of information about what they buy and how the entire transaction is handles. Payments go out within 24 hours of receiving a customer’s property.

12Apr/100

Why the Local Pawn Shop is Not the Best Place to Sell Gold

Perhaps you've noticed the recent appearance of local pawn shops and jewelers who wish to compete with established Internet gold buyers. They're promoting this in local newspapers and magazines, on the Internet and even on TV. This is clearly evidence that the record high market prices for gold, silver and platinum are having an impact just about everywhere.

Pawn Shops Can't Pay You a High Price

A pawn shop makes its profit by loaning low amounts against pawned items, collecting the interest on that loan at redemption time or by ending up owning pawned items at a low price when the owner cannot redeem. And when it comes to one of the most popular pawned items-gold jewelry-these pieces end up being sold at a nice profit if not redeemed on time. It's a completely different business than Internet gold buyers.

Internet Buyers can

Unlike pawn shops and local jewelers, Internet buyers of precious metals are only interested in the actual content of gold, silver or platinum. That's because they melt down the settings and sell it in bulk to their sources. The creative efforts that went into designing jewelry have no value to them at all.

When you send in your gold property to an Internet buyer, it is immediately assayed to determine the weight and purity of the gold. Once that is done, they check the current spot market price for gold (a figure that constantly fluctuates with supply and demand) and calculate the total value of your items. Many of these companies will also pay you for diamonds of any size or color. The same process id used to value silver or platinum items.

Choose your Internet gold buyer with care

The current high price for gold has brought out a lot of new buyers who are eager for your business. And it's not easy to decide which one is your best bet unless you do some checking. You also need to be careful because there are some out-and-out scams amidst the buyers.

Here are a few tips to help you make a good choice:

• Check each buyer for unresolved complaints on Internet websites and with the Better Business Bureau. If you find a lot of them, look elsewhere.

• Determine which buyers will pay you the highest percentage of your property's total value at the time of assay. Ask of you must.

• The buyer should offer pre-paid insurance of up to $1,000 on the mailing envelope he sends you. FedEx shipping is the fastest and safest.

• Look for a buyer who offers 'satisfaction guaranteed.' This usually indicates that good customer service is important to them.

• Finally, make sure that the buyer offers to send back all your property at his expense if you are not satisfied with the amount you receive.

There are also buyer reviews websites that have done all the investigations for you that are well worth checking out if you're short on time.

Good luck!

Joe D Montes is an expert on Cash for Gold analysis for Cash For Gold Co the nations leading source for online cash for gold sales. Joe's creative work along with professional analysis has been used for the last 25 years and he is sought out to analyze issues for the Gold Market nationally and internationally.

For more information on how to sell your gold visit: http://www.cashforgoldco.com